What is Synchronization

Synchronization, also known as "sync," refers to the process of combining audio and visual elements to create a cohesive and meaningful audio-visual experience. In the context of music, synchronization often refers to the use of music in a film, TV show, commercial, or other visual media.

When a music track is synchronized with visual content, it can help to enhance the emotional impact of the visual material and add an additional layer of meaning to the overall work. For example, a sad scene in a movie may be made even more poignant by the use of a melancholic song in the background.

Sync licenses are agreements between the music rights holder (usually the music publisher) and the entity using the music in visual production. The sync license typically grants the right to use a specific piece of music in a specific visual production for a set period of time and defines the payment terms and other usage restrictions.

Synchronization can also refer to the process of synchronizing audio and video files, such as when editing a video or creating a music video. This involves aligning the audio and visual elements so that they match up perfectly and create a seamless viewing and listening experience.